How To Write Email Copy That Converts

You can have the best conversion funnel in the world but if you’re not following up on your back-end monetization with compelling emails you’re leaving money on the table.  Quickly think about the emails that you read during the day… Consider the ones you actually read and the ones you immediately delete or hit the “spam” button on.

I personally don’t ever load images and normally ignore/delete any email that contains them.  Therefore I don’t recommend using any images in email copy.  They should be kept in simple text with an appealing call-to-action.  Never assume anything.  People need to be told exactly what to do.  Don’t even assume they know where to click.

Unless people open the email they don’t even have a chance to read pre-sell text much less turn into a successful conversion that ‘s going to make money.  Think about the emails your read every day (or even messages on Facebook).  What grabs your attention?  How about: Hey Stranger… or even It’s Been A While… Numbers also work wonders: 17 Local Females Needed Today… The more personal the email subject seems, the higher open rate.

People like to be addressed by their first name.  Make it seem personalized to them: Dear FIRSTNAME, FRISTNAME… Great News!, Hey FIRSTNAME!.  If first names are not available with the email data creativity should be used to garner the interpersonal relationship: Hey there, I need your opinion, Hey friend.  I personally pay more attention to emails that seem that are from a friend (not ones that look like an advertisement).  That’s what I always suggest to consider when composing copy.

The email body shouldn’t be too long or too short.  Thinking back on the average email my friends send me (and the ones I pay the most attention too) they normally contain no more than a paragraph or two.  My friends also try to make some type of “small talk” before they ask for the “favor” or “get to the point.”  For example, an email may read:

Subject: Hey Stranger…

Body:

Hey Ryan,

I hope this finds your following a nice July 4th holiday.

The sales pitch should then flow naturally into the body:

Subject: Hey Stranger…

Body:

Hey Ryan,

I hope this finds your following a nice July 4th holiday.  Mine was great but I’m ecstatic over a new website my friend told me about today.  MyDomain.com, offers the secret to MAJOR SELLING BENEFIT.  I’m always skeptical of this type of stuff but this stuff really does:

See how I’m gradually drawing the reader into what I’m promoting?  I then hit them with a call-to-action before transitioning into the major selling points of the product/service with a couple of bullet points.  Bulleted lists are simple, effective ways to highlight the major benefits the consumer maybe interested in:

Subject: Hey Stranger…

Body:

Hey Ryan,

I hope this finds your following a nice July 4th holiday.  Mine was great but I’m ecstatic over a new website my friend told me about today.  MyDomain.com, offers the secret to MAJOR SELLING BENEFIT.  I’m always skeptical of this type of stuff but this stuff really does work.

Click Here To Experience Product

* Fixes BENEFIT 1
* Repairs BENEFIT 2
* Increases BENEFIT 3
* Removes BENEFIT 4

I then attempt to get personal one last time and end the email following another call-to-action.

Subject: Hey Stranger…

Body:

Hey Ryan,

I hope this finds your following a nice July 4th holiday.  Mine was great but I’m ecstatic over a new website my friend told me about today.  MyDomain.com, offers the secret to MAJOR SELLING BENEFIT.  I’m always skeptical of this type of stuff but this stuff really does work.

Click Here To Experience Product

* Fixes BENEFIT 1
* Repairs BENEFIT 2
* Increases BENEFIT 3
* Removes BENEFIT 4

Apparently this is something that hasn’t been around long but the reviews and popularity so far have been amazing.  It could be exactly what you’ve been looking for to solve your problem!  Keep me posted how it works for you.

Click Here To Experience Product

Enjoy,

Brenda

Personalization is a big thing. Advertisements aren’t cool and people don’t like them. If they feel like they’re talking to a used car salesman they’re probably likely to drive off. If they think their buddy is emailing them they’re much more likely to hang out for a bit (and may even indulge in a sample).

Pay It Forward Thanks!

Comments

  1. says

    In email marketing, one truly has to speak to the reader in a fashion which is personable – but do not make the mistake of coming off as "too friendly, as though you actually "know them" (speaking as a friend would) if the person does not know you from Adam.

    There is a very fine line to walk concerning what is acceptable, and what is not (when directing a message to a total stranger) Keeping the message short, simple, beneficial, interesting and helpful (yet at the same time engaging)
    still works wonders – even in today's skeptical society.

    People are curious. Make use of that curiosity by giving them "real," informative content that addresses something which appeals to their "core emotional values." Hit a "good nerve." Strike a good chord by using "emotional triggers,"
    and watch your open, as well as your response rates – go through the roof.

    Oh, and keep "hype," and over the top sounding claims….down to absolute ZERO.

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