What Is A Good CTR For A Facebook Ad?

What is a good CTR for a Facebook ad?

Here are some benchmarks that you can use based on very broad/aggregated targeting and campaign types. There are outliers well above the “Optimal Range” but most advertisers cannot achieve them due to their various constraints.

  • Optimal CTR: 0.11%-0.16%
  • Above Avg CTR: 0.07%-0.09%
  • Average CTR: 0.04%-0.05%
  • Below Avg CTR: 0.02%-0.03%
  • Poor CTR: 0.01%

NOTE:

It depends – what do you consider good?

I find that with an 0.08 – 0.12 CTR you can get lots of cheap traffic that converts well.

Most ads on Facebook probably get 0.02-0.06 CTRs (this is not verified information, just what I hear), and some people are very satisfied with the results even with those low CTR’s.

Some marketers can optimize Facebook ads and get CTR’s as hight as 0.2, 0.3 or even in the 1.0 area, which makes clicks very very cheap.

Note that CTR’s can be extremely high or low during the first hours of running an ad, which does not necessarily represent the true overall performance. You need at least 5-10 clicks on an ad to determine how it really performs. Also note that CTR tends to drop once your ad starts to get hundreds of clicks.

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Comments

  1. tim says

    Wow it means im doing good? I always try to keep only the ads who perform above 0.1% :) I thought it was pretty average but you are right Im able to get cheap clicks from this but only in my country (France) I never tried US traffic and when I try I see suggested bids between 0.50 to 1.30 or so when in france its between 0.14-0.35 for the same demographic….so id like to know your thought on what is cheap clicks in USA? Can you get clicks for 0.07-0.14 with a 0.1+ CTR?

    Thanks

  2. Dustin says

    I dont really agree with this "You need at least 5-10 clicks on an ad to determine how it really performs." You need to set some limits and goals when it comes to impressions. I would say around 3000 impressions is a good start, if you do not have a click after 3K impressions kill that ad.

    Also when it comes to killing the ads due to effectiveness, you want to start paying attention to the ads as the number of impressions begin to reach about 3 times the total reach on a campaign.

    Of course, all of this is up to your personal style, Im just throwing around some ideas. :D

  3. Tom Scott says

    I've found CTR is only one metric. The real stats are found in Google Analytics. What's the bounce rate, time on site, page views and conversion to goal. A goal, for example could be the person bought something or for us, registered with at least their email address on the site.

    Think about it. Why are you advertising? To make more money than you spend on the ads. Then what is the end goal? If your CTR is 0.1% but you have a 95% bounce rate, and 0.1% of those make a purchase, that's 5 in 100,000. If you are in real estate and average commission is $6,000, that's pretty good. If your average profit per sale is $25, you can do well at a lower CTR if your bounce rate and purchase rate are better.

    Google Analytics can give very in depth details about your ad's performance and ROI with UTM tags. Just search "URL Builder".

    We are real estate agents. People buy or sell a home on average once about every 9 years right now. We are probably more interested in impressions… so we are top of their mind when they start thinking about buying or selling. Just clicking our ad, then bouncing off isn't helping us.

  4. Tom Scott says

    BTW, I see this with a lot of ads on my own page. There is some ad with a hot chick, so I click it, thinking I'm going to see more of that. (I don't even know what's being advertised). It lands me on a page that has nothing to do with the picture I saw or is immediately a generic registration page, so I close it up. Sure CTR is probably way high, especially if targetted to men. But it's probably money largely wasted.

  5. says

    I usually get around 0.05. But it depends on what you are advertising. I think some industries are slightly behind and users far less likely to click.
    I work in Uk, France and Italy. PPC is generally far cheaper in France and Italy (sometimes almost a third the price for a similar ad in the same industry).

  6. says

    I’ve made 0.17% CTR just by upgrading graphics of add. It was 10x better than before.
    My opinion – use colors like yellow, red, and as little things as u can. Add must be “viewable”. Most people don’t watch adds, if they see 3 words in yellow background, they MUST see the add.

  7. says

    Thanks for this. I was looking for some up to date info about FB ads CTR. Its been about 6 months since I looked into FB ads. The last time I did, I thought par CTR in general terms was between 0.1% and 0.2%, like you said.

    I am running a couple of ads for a client at the minute. One is getting $0.07 clicks with CTR of 8.2%, and the other is $0.13 clicks with CTR of around 6.6%.

    I thought something must have drastically changed to make that happen, Targeting only about 7500-8000 users so very specific, but still is a much higher CTR than I would have expected.

  8. says

    I am running a modelling related ad and using female photos to attract clicks.
    Managed to reach 11.4% clickthru rate and was able to lower the bid manually all the way to £0.01 . Amazing value for advertising…

  9. says

    Howdy! This post couldn’t be written any better! Looking at this post reminds me of my previous roommate! He constantly kept preaching about this. I most certainly will forward this information to him. Pretty sure he will have a very good read. Thanks for sharing!

  10. says

    Facebook has been driving me absolutely nuts. I’ve created many adverts that are virtually identical and the differing results have been crazy. I am finally getting a good (very good) CTR rate of 2.591% to my site http://www.FlightClaimUK.com, but they are still making me bid higher and higher for the CPC. I’d love to speak to someone on Facebook and actually find out what is going on!

  11. rob says

    I still can’t get decent value for money with fb. Just started another campaign, using the power editor.

    Weight loss niche, high converting clickbank offer.

    Uploaded a custom audience, 190,000 women and set it to optimized cpm.

    So far, 8 actions, 4 clicks, and $1.90 per click… that seems very high. CTR is .68%

    My buddy said I need to let it run for a day or 2 and it will come down.

    I’ve made 2 more similar ad’s, narrowed down the audience to 30,000, again, optimized cpm.

    And also, another similar ad, ctr at $1.45

    what works best, cpm, optimized cmp or ctr?

    Cheers

  12. says

    I am currently running a campaign for Page Likes with a daily budget of 5$. Interestingly enough I have a CTR of 1.796%. Is that a different one to your mentioned CTR?

  13. says

    Wow, i didn’t know that ctr’s of facebook ads are so low.. Have you made any comparison test what are effect of adsense and facebook ads? Adsense ctr can be even 100x higher.

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