Over the years, I’ve seen hundreds of keyword tools come and go. Some free and some paid. What matters to me is consistency. Going onto 7 years online now, I’ve always tested out paid keyword options and software, but I always stick with these 5 no matter what.
Here they are:
Google AdWords Keyword Tool. This is Google’s official AdWords keyword research tool. The tool generates keyword ideas and analytical information on each term. This by has far is probably the #1 tools responsible for the bulk of my income online. I don’t just use it as a keyword tool. I also use it for demographic ideas, markets, and other research.
Google Trends. Use commas to compare multiple search terms. Enter up to five topics and see how often they’ve been searched on Google over time. That’s really the coolest tip I can give you other than just having the ability to view trends on Google is awesome. I’ve had many CPA offers going within a couple of hours of a hot trend taking off and able to reap rewards without facing any competition.
Google Insights for Search. Compare search volume patterns across specific regions, categories, time frames and properties. Narrow data to specific categories, anticipate seasonality, analyze geographic distribution, and search patterns in other Google properties.
Between these 3, I honestly don’t need anymore than this, however some people like variety, so here’s a couple of more:
Synonym.com. Synonym.com provides synonyms, antonyms, and definitions. Type in a word and the synonym finder will come up with a list of synonyms. It also lists the most popular online synonym searches.
I can tell you how many search terms, ppc keywords and other important information I’ve picked up by typing me keywords into Thesaurus and Synonym.com. Lots of times marketers get in a hurry and don’t thoroughly research key terms that could be the difference between profits and losses. Hopefully you get some use out of them!