Five Tips For Creating Awesome Video Content

We live in a world of video. It’s no secret that people love to consume and share this medium. Spend 60 seconds on Facebook and you will see that this is the case. As humans, it seems we are witnessing the beginnings of a fundamental shift within the landscape of communication. People are moving to express their feelings and emotions through photos and video instead of the written word – at least throughout social media.

As a product owner or service provider, have you considered using video, in any capacity, throughout your site? Are you currently blogging (we hope you are) and embedding your own videos to strengthen your points or purpose of your content? Are you creating videos and then sharing them across the social space? If you answered no to any of these questions, you might want to consider jumping aboard the video bandwagon. If you have trepidations about using video to promote your product, services, or hell – even yourself, we are here to help you out with our five best tips for creating awesome video content.

So let’s get on with it…

Need video content? This is by far, in my opinion the easiest one to get started with. Do you have a running list of customer service questions? In addition to your listed FAQ section on your website, you should consider shooting a video or series of videos where you can answer these questions.


People love case studies. Why? Because they are inspiring. With a creative title and proper video elements, you can push tire kickers into BUY MODE by simply sharing some of your best case studies – either your own or some of your existing users who have put your product or service through the ringer. Just like the FAQ video method, the case study method is an easy way to crank out video content.

You know your product or service better than anyone else, right? So, herein lies your opportunity to create a compelling video that explains what your product or service can do for a potential buyer/subscriber. Usually you will see this type of video content on the landing page/index page of a product or service related website. If you are uncomfortable standing in front of a camera, then consider using screencapture software like Screenflow for Mac or Camtasia for Windows to demonstrate and educate your audience about the benefits of your product or service.

Compile a comprehensive list of misconceptions and/or objections within your niche market. Then create a video where you candidly speak to how your product or service defeats these issues. Be honest and upfront.

Go on a brief drive or walk and take your flip cam or small recording device with you. This video does not have to be Hollywood perfect. Just be HUMAN. Talk about life in the office, what excites you about the future, emerging technologies within your niche, etc. You may be surprised to find out that people are genuinely interested in other people – what they do, what makes them tick, etc. Take this opportunity to not be so polished. You may find that this approach yields a larger volume of views.

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