While Ryan has been handling a lot of the lead generation arbitrage in the community, I decided I would jump on here on the blog and give my take.
First off, a little back-ground. I created my first lead generation site at the end of 2006 and then started doing it exclusively online in 2007. I’ve got countless leads I’ve provided as a publisher to affiliate networks such as Affiliate.com (was CPA Empire back then), ROI Rocket (tons of survey bizopp leads over to Zac), Hydra Network (bought out by Adknowledge, honestly don’t know what they call it now, I don’t keep up with that shit), Maxbounty (sent email back-end leads to Amy over there for a couple of years) and Epic Direct (was Azoogleads back then) and was one of the largest affiliates for Send Earnings, Inbox Dollars and Panda Research.
As a network owner, I’m not even going to comment on the amount of publishers I’ve worked with who went on to become 6-7 figure a month earners, even became affiliate network owners themselves. I’ve worked with thousands of people in this industry and blah blah blah.
Ok so now that we got that out of the way, let’s continue…
The whole concept of lead gen arbitrage is basically to have the ability to capture your own data, squeeze them through your sales funnel to provide front-end profits, follow-up with them for back-end monetization and then target them accordingly through re-targeting and reactivation email campaigns.
For the simple-minded marketer, this isn’t for you, so you’ll need to stop reading right now. This is for seriously motivated marketers who are ready to quit all the bull-shit, stop fighting with competition in their markets and ad-networks, and basically own their markets respectively.
We cover a lot of this training in our community:
So if you are tired of battling high competitive ad-networks with newbs copy-catting each other to the point of nobody able to turn a profit, if you are tired of shit-head networks who skip out on your acai and teeth-whitening payments (cough thanks Epic and CX Digital for setting the bar this year!), and if you are tired of just sitting on your ass reading thread by thread of useless information and strategies worn out to exhaustion, well then, sit back and pay attention.
I’m not talking about setting up the next greatest flog and making a million dollars only to have state agencies or god forbid the FTC on your ass for deceptive marketing here. I’m talking about stable and consistent methods of REAL marketing I’ve been using the for over half a decade and methods that allow Ryan G and myself to enter any market regardless of the competition and turn profits. I’ve seen Ryan G dominate Adwords traffic with a simple lead gen funnel. Matter of fact, he did the exact case-study on this site in the Community.
Being a lead-gen arbitrager is all about building out revenue streams that INCREASE revenue from EACH and EVERY user that you attract and opt-in to your email lists. Having an autoresponder is not a choice, it’s a requirement. If you cannot afford one, well you shit out of luck on this because we are talking about a way to connect to the leads you drive everyday on a continous basis, versus just driving leads to close out a one-time sale (enter floggers).
To be a lead-gen arbitrager you need to have the ability to drive leads to your optin squeeze pages and start redirecting them through your double-optin email process (so you have permission to keep emailing them) and having them continue on through your sales funnel.
It doesn’t just stop there though…
You will be monetizing these users on a re-curring basis on a time-frame of your choosing. You may to decide to email them daily, weekly, monthly, that’s really up to you.
You will do this by capturing their email, redirecting through your sales funnel, getting the user to double-optin, thanking them on the double optin confirmation (monetizing this as well, to increase front end profits) and then finish the process off with an autoresponder sequence for consistent contact with your leads, allowing you to monetize them consistently for a longer LUV (Lifetime User Value) but also providing your daily on a consistent basis to a 3rd party rev-share company who will also email for you and pay you 50% or better on the profits your data generates. This allows you to email less-aggressively and ultimately allow the list to not be “aggressively marketed” by just you.
Sounds like alot right? Actually it isn’t. I’ve built countless of these funnels literally over-night. Once you do it once and get the hang of it, you’ll see why you will have the upper-hand no matter what market you enter.
Traffic wise, you have multitudes of options to turn to. Personally as a network owner I’ve got access to over 1,000 affiliates who have the opportunity to drive traffic to my offers. I don’t even have to do it myself although if you don’t have this (which you do as a community member), then you will need to use alternative means of distribution of your lead gen offers. PPV and PPC are the favorites however, it’s a helleva lot easier to rely on other affiliate marketers to drive traffic to your offers and this leaves you wide open on creating even more lead-gen funnels!
As a lead-gen arbitrager you get the best of both worlds as an affiliate and advertiser! I’m curious, has any of the readers here begun this process yet? The ways to monetize are endless. For example, you dont even have to capture emails. Nope, with mobile marketing exploding, it’s becoming quite popular just to have a simple mobile website, drive traffic to a text message optin and then have the ability to simply text your list…so to speak.
However, that’s a whole other post. Maybe at a later date!