Autoresponder Basics – Why & How To Use Them For Marketing

This post may seem pretty basic to many readers, but based on the number of people who don’t use autoresponders or build lists, I’m pretty certain there must be a lot of people that could use an introduction to the concept.

Email autoresponders are one of the best ways to automate marketing and sales online. It can be the difference between building a stable business and an asset instead of just running offers or having a website. Autoresponders are also an important part of the LGA (Lead Generation Arbitrage) process that is taught in the private forum as a way to build your business and get more profit out of your advertising or marketing efforts.

Autoresponders are often thought of as a system to automatically send a reply email to one someone sends. For marketers there are specialized service providers that allow marketers to place opt-in forms on websites or squeeze pages and collect email addresses to communicate or market to subscribers. They typically allow marketers to manage their lists, remove unsubscribes automatically, keep deliverability up, schedule broadcast and autoresponse emails, provide html email templates and other email design shortcuts, and some other options that make the whole process easier.

Sounds easy right? It’s really not that difficult, but I am still amazed at how many marketers don’t apply it to their business. There are several benefits of building a list of subscribers who are interested in your products, services or information. You can build a relationship with the list and it’s always easier to sell more stuff to people who know you. If you don’t want to build a relationship, you can get additional touches on those subscribers to sell something or get an action to occur instead of just one time on your site. It’s also a good way to maintain traffic to your site thru consistent emailing if done correctly.

There are 3 easy steps to get started building a list and using autoresponders.

1. Determine how you want to use it. Do you want to build a list and just send broadcast emails occasionally to make announcements or would you like to automate the process when a site visitor opts-in to a form on your site, they can then be emailed on a schedule through the autoresponder with content and or marketing messages. If you determine ahead of time, it can help you make a good decision on which service to use.

2. Pick the right service for your business. Once you know what you want to accomplish, you can look at features in the service providers and pick the best one for you. Each provider has some basic features and some specialized services. Compare what they can do and costs. They typically bill monthly and base cost on how many subscribers are on the list. A few good options are below.



Constant Contact


3. Use the service properly. Figure out the best way to collect subscribers. Do you need to offer a free resource or discounts to get subscribers? Maybe you can just make an offer on a squeeze page? Look around at competitors and what others are doing in the market. Once you decide how to get subscribers. Set up your forms and emails. I recommend using double opt-in email subscription services to maintain compliance with spam laws. Write your welcome emails and any autoresponder emails you want to send on a schedule and you are ready to start.

Once you get set up and start using the service, there are many ways to test and optimize the many moving parts of emailing. Subject lines, copy, templates, links, send times, frequency, and on and on. There are some extensive resources and discussions in the private forum that expand and show some great ways to use these services.

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