I know I seem to be harping on it, but if you think mobile is the future, it is, but it’s also the present. If you are a “desktop” marketer and not at least testing mobile, you will wake up one day and the world will have passed you by.
Ok, sounds kind of dramatic, but it’s true. Mobinable put together a short mobile strategy checklist that is a good start. Mobile can be intimidating for some marketers, but really it’s not that difficult, there are just a lot of options. It’s still like the wild west to some degree so marketers should be aware that fraud from traffic sources can be an issue, but the large numbers of options (ie. handsets) and the traffic fraud can be addressed with the right tools, like iMobitrax mobile tracking software.
- Know your customer – Are they using smartphones? For what? When?
- Never put all your eggs in one basket – Apps, ads, search, etc. Divide and conquer and reduce your risk should something go wrong.
- Keep it simple – Make your content accessible across mobile platforms. Simple navigation. Local is hot. Fast load times are crucial.