This past November, Ruck posted an infographic and discussed his obsession with Tumblr, a micro blogging social network. At the time of that post they had 33 million users and were growing rapidly. They’re now at 54 million users and have decided it’s time to monetize.
The micro-blogging network allows sponsors to pay to have their content featured in the site’s Radar and Spotlight sections of a consumer’s dashboard on Tumblr. The Radar section, which Tumblr says garners more than 120 million impressions a day, showcases what Tumblr’s editors deem the most creative and interesting content on Tumblr. Advertisers seeking to sponsor content in the section can aim to gain “thousands of new followers, likes and reblogs,” says Tumblr.
Marketers can also get “front and center” in front of Tumblr users on its Spotlight feature because “Spotlight drives tens of millions of follows each week for new and existing users,” says Tumblr. The Spotlight section is curated by the site’s editorial team and aims to offer a sample of the most creative bloggers on the platform.
On their new sponsorships page they state, “We’re looking for the world’s greatest marketers and media companies to help us raise the bar for creative advertising on the web.” This comes less than a week of the resignation of the platform’s president John Maloney. They have a number of investors including Spark Capital, Union Square Ventures, Sequoia Capital, Greylock Partners, Insight Venture Partners, The Chernin Group and Richard Branson, along with several angel investors including Betaworks, John Borthwick, Fred Seibert, Albert Wenger, Martín Varsavsky.