To be honest, this question is not as simple as just giving a one line answer. It’s just not that simple. Some marketers will jump on the mobile marketing band wagon hype and fall flat on their face, while others will prosper enough over the next couple years most likely that will lead them into retirement.
As I’ve said in the private forums many times – 3/4 of the planet has a cellphone or mobile device. Let’s also add the fact that mobile is one of the most personal ways to reach consumers. It’s not like the Internet, Television or Radio advertising where you are reaching mass audiences all at once. Nope, it’s so much better than that! Reaching customers one at a time allows the savvy marketer to customize each advertisement in a way that’s just not possible with traditional marketing.
In all actuality, mobile may not be the right channel for some to use, but for others – it could be the perfect choice!
Mobile right now is hot. It’s going to continue to get even better. Mobile is a good combination to add to your existing marketing channels if you have a combination of:
- a mobile savvy audience
- a compelling reason for them to interact with you (such as the great value you provide right?!)
- the right technology to carry out your idea (Duh – iMobitrax)
- a promotional plan to make the launch a success
With these things in your arsenal, you CAN create a solid mobile marketing strategic plan combining them all together.
Tip: Consider mobile as part of your marketing mix because it brings added life and interaction into your existing campaigns. It can help you turn some of you one-way marketing channels into direct response tools. Mobile may be the newest form of mass media BUT – it’s also its OWN mass media. Mobile is just beginning and just like all good things, restrictions and regulations, competition and everything else that ruins our perfect marketing lives will catch on. Early bird ALWAYS gets the worm.