Matt Cutts, Google’s guru on the internets, has taken the time to sit down and explain a new tool that has emerged for webmasters called, “Disavow Links” tool. If you have been buying links or using any automated link building tools that utilize comments spam, forum spam, guestbook spam, any kind of spam, then you may have received a virtual bitch slap from Google stating that your site has been pegged for unusual back link activity.
If this has happened to you or if you are suspecting drops in your position due to questionable back linking activity, then you may want to utilize this disavow tool STAT. Now, Matt Cutts makes it very clear that for the vast majority of site owners who are not engaging in aggressive link building either personally or via third party services, then you probably do not need this tool.
The Disavow tool is a POWER USER tool. If you have 1,000′s of un-natural links pointing to your site, you may want to audit those links and then determine which you need to can. Keep in mind that if you use this tool, and submit disavow links to Google, that Google will look at it as a suggestion.
It does not necessarily mean that Google is going to look at your list of links and then clear up your reputation. You should make every effort on your own to clean up these links on your own – go out to the web, after your own link audit and try to pull these down on your own. Should you want to go a step further, then perhaps this tool is for you.
Let’s hear what our ol’ buddy Matt has to say about this tool:
An advocate for a free and open web and a serial entrepreneur, Preston has an in depth working history online with ecommerce, content creation and affiliate marketing. Most recently, Preston has had both the opportunity and pleasure to serve the Internet Marketing Grind Forums as a moderator.