Remember though that you can over market to a lead where it loses its value for the original advertiser who purchased it. Build out a strategy with your lead buying partners that is good for everyone.

For instance, in the dating vertical think of auxiliary products you can remarket – services to have your dating profile written, to clean up a profile image, weight loss / exercise etc.

You can still bring them back to other dating offers, just consider doing that over a longer period of time so that they have the maximum time to convert to a paying customer for each offering.

The higher your lead quality, the better you earn!