Goals are personal. As marketers we all have different ideas of what we need to accomplish. But when charting out gaps and room for improvement, it’s nice to know what your peers are most concerned about. If you put improving how you manage your contacts or measure marketing effectiveness among your top goals for this year, don’ worry. You’re not alone.
The Revenue Lifecycle Assessment from Eloquais a series of questions designed to assess current marketing maturity level in relation to an ordered set of priorities to identify where there is the most opportunity for improvement to meet your goals.
So, when looking at this chart, even though the practice area Lead Assignment is actually ranked as a very high priority (3/4 score), marketers also rank their level of maturity as very high, so the opportunity for improvement is lowest.
Conversely, measuring Funnel Stage Conversion is a very high priority, and marketers rank their own maturity as very low, so this is an area that requires additional effort.
Image via Eloqua