You know the ole expression – if it sounds to good to be true, it is, well that is right on the money when it comes to Internet, Affiliate, Mobile Marketing and any other income channel on the Internet you can think of.
People are still falling for that shit by the masses. I really can’t blame them, I did back in 2006 when I first started affiliate marketing online.
But, that was a lot different, you literally had nothing to go off any person you bought a product or service from.
My times have changed, and they’ve changed quick. With the introduction of social media and the usage of tablets and smartphones, people we buy from, take advice from, learn from, associate with, aspire to – are literally a search away.
If you can’t find them, pretty good chance you shouldn’t be working with them. These days, if you can’t find a product or service owner within a few clicks of a mouse on their website – this is “unreasonable” behavior in which you should identify and avoid.
If you really want to succeed, you need to be reasonable, in everything you do, everyone you deal with.
- One press release isn’t going to blow up you up in sales commissions, I highly doubt 10 will anymore, especially with the Google PR updates lately.
- One site filled with thousands of pages content linking and out isn’t going to yield much of a result. At least not what it used to. You will tire and quit before you become successful at this – these days.
- A couple of commercials isn’t going to make your product or service a “house-hold” name
- $100 testing a CPA campaign – Do I even want to go here?…Or how about $500, $1000, $5000?
- One $5K a day campaign isn’t going to make you retire (Unless you run it for a lot of years, realistically in this space, you will have issues)
What’s reasonable to you? If you invest $100 into a losing campaign but get back data – is it really enough to make calculated campaign optimizations? Yea sure, but let’s be real here – you still aren’t going to profit much daily with those expectations.
Affiliate Marketing is a business of ups and downs, especially at first. As you go through them, you will learn from your mistakes, and carve your path. Once you know the way, you can get others involved with you, help out, outsource, etc..
The problems is that most affiliate marketers don’t and won’t ever get to this point. It’s not really about affiliate marketers either, it’s about the majority of people flocking to the allure of affiliate marketing.
Now, you might be thinking I may have just squashed your dreams to be a baller affiliate marketer. No way!
What you need to understand is that affiliate marketing has a very low barrier to entry. Starting at the bottom and winning is great. We all love an underdog story. Working two jobs to support a mother and child at home – you will need to adjust your thinking, discipline yourself inside you budget.
The reason being is that most people – and I do mean around 95% of any and all affiliate marketers have a shelf life of about 4 years. People seem to become “dis-illusioned” with marketing, because they simply don’t understand the goals, milestones and bench marks needed for a long-term, profitable, scale-able affiliate campaign.
An example off the top of my head, came from the book “30 Days To Social Media Success” (by Gail Z. Martin):
Most direct-response mailers would be happy with a 1-percent response rate. One percent! Yet many small businesses send out a postcard mailing and quit in disgust, expecting a response rate of 20 percent, 30 percent, or more. It’s important to have realistic expectations so you recognize success when you see it.
This all comes back to what I teach over and over in the Private Forums to all aspiring affiliate marketers who join us. The incredible thing is watching the affiliates who take this advice and succeed versus the ones who don’t and end up falling into this trap of “unrealistic” expectations that I just explained.
Set realistic expectations and stick to them. Once you hit that first profitable campaign, ahh well, I don’t want to spoil the feeling you will have when you get there.