Has broadcasting your message through social media syndication become just another decibel of digital noise in the ears of your targeted audience? The advocates for SMS marketing would have you think so. Let’s take a look at the differences of SMS sniper marketing vs. the shotgun approach in social media marketing.
Twitter and Facebook are fantastic tools for conversations and sharing content, there is no doubt about that. However, when it comes to direct response with your customers, some believe that perhaps a sniper approach in SMS marketing may be a better approach. Why? It’s because your message can get lost in the massive sea of social media. Log into Twitter for a couple of minutes and if you are following a large number of people, you will see messages scroll at top rate speed. The same can be said for the Facebook newsfeed.
It’s very easy to miss messages. That being said, does it make more sense to cast your message to a targeted list of SMS subscribers, perhaps… Let’s take a look at the infographic by Mogreet below – There are some interesting stats here that strengthen the case for SMS.
While the case of taking up a sniper rifle approach in your marketing, let’s not holster our social media shotguns just yet. While I agree that using SMS is more targeted to a certain extent, the world of direct response may be effected here. Sending text messages to a smartphone has great open rates, true, but when it comes to users taking action from their cell phone, I am not certain that we are there yet. We must remember that. However, SMS is certainly something worth looking into right now. As more and more people abandon the conventional computer for more sophisticated smartphones for casual web browsing, the SMS sniper may soon become the assassin of marketing.