For most marketers, writing effective PPC ads that get you traffic and sales is a major weakness. As with each and every step in the marketing and advertising procedure, there are always hurdles to jump over and obstacles to overcome. What better way than to visualize an easy 6 step process that will help you write more effective PPC ads to increase your bottom line.
In short, the process goes like this:
- Know your business in-depth
- Analyse competing ads
- Ensure your ad-groups have a clear theme
- Grab attention with a good headline
- Gain credibility with good ad descriptions
- Use a good display url