Women Spend 58% of all dollars spent online and many believe impact a larger percentage. Further, the fact that social media is a growing force in commerce and brand awareness are reasons mommy bloggers have taken the stage as top influencers on the web.
Companies, large and small are hiring mommy bloggers to help further their cause. Check out some of the statistics below to understand why.
There are 83 Million moms in the U.S.and most of them use the internet constantly.
Mom readers place their trust in other mommy bloggers.
63% said that blog reviews influence their decision to buy a product.
Moms in the U.S. spend $2.1 trillion a year, and they control 85% of household income.
Check out some additional information on the power of mommy bloggers.