This really isn’t that surprising to me personally, but the Internet is leading the way in advertising growth based on the Nielsen ‘s Global Advertising Trends, Q1 2012 report. With consumer confidence up and brands looking to reconnect, spending on advertising is on the rise—around the globe and across media types. TV, newspapers, radio, outdoor, Internet, and cinema all saw an increase in ad spend in the beginning of 2012 compared to last year, according to Nielsen’s quarterly Global AdView Pulse report.
Though TV continues to attract the majority of advertising dollars, Internet advertising saw the biggest increases, with advertisers spending 12.1 percent more in Q1 2012 than one year prior. During that time, ad spend overall increased 3.1 percent globally.
Here’s a couple of slick looking images to make us all slobber about these Internet monies we’re making: