Targeting The Affluent Male Shopper

Usually, as marketers, we are quick to market to the female demographic in a wide variety of niches. What you may not know is that affluent male online shoppers spend alot of time browsing and buying. According to data collected by ComScore – there are nearly 20 million affluent males on the web and they are shopping and spending more than ever before in the history of e-commerce and the web. Forty percent of these male shoppers are hitting the web to shop and make purchases online twice a week or more and spending over 30K annually! Are you marketing to these gentlemen? They are searching for travel, apparel, automotive and sports Check out these stats below and review the infographic – it may just spur you to get cracking on some campaigns targeting these guys. They are looking to buy – what are you selling?

The Affluent Male:

75% of this group is 35 years of age +
69% of these shopping males make between 100k-300k
52% of these males do not have kids

Connected To Web:

91% of these males are connected to a PC
77% of this group connects to the web via smartphone
50% of these males utilize a tablet.

Favorite Luxury Brands: These guys have money, thus the list below shouldn’t shock you

Rolex
Louis Vuitton
BMW
Lexus
Mercedes-Benz

The Affluent Male Visits These Websites The Most: YAHOO Before GOOGLE? Yep!

41% Amazon
37% Yahoo
29% Google
20% eBay

Might be worth your time to head over to quantcast to discover what other sites these men are browsing.

Check out this inforgraphic below provided by iProspect:

Preston Taylor

An advocate for a free and open web and a serial entrepreneur, Preston has an in depth working history online with ecommerce, content creation and affiliate marketing. Most recently, Preston has had both the opportunity and pleasure to serve the Internet Marketing Grind Forums as a moderator.