Far too often, I see new marketers coming into mobile and over-complicating the essential pre-campaign targeting options. Essentially, if you’re a mobile Affiliate at Revived Media, then you already know, when we list our descriptions in a very detailed but easy-to-understand manner for our affiliates within our affiliate channel.
Here’s an example of Offer ID: 1714 – Kulaville WAP Downloads South Africa (Top Converter)
Conversion flow: This offer is integrated with MSISDN conversion flow. If a user is in a supported WAP gateway the user will arrive at the landing page, click on the call to action, and click confirm for the pixel to fire. If the user is not behind a supported WAP gateway the user will arrive at the landing page and insert their phone number. They will then click the call to action and receive an SMS message with a link to click. Once they click the link and hit the confirm button the conversion pixel fires.
Carriers accepted: Vodacom, MTN, and CellC.
Devices accepted: All devices, operating systems, and browsers supported.
Please note: The above screen capture was taken with a phone emulator therefore you see the landing pages without the MSISDN/one-click conversion flow. Obviously if your traffic is behind the supported WAP gateway your conversion rate will be much higher.
Expires: January 2, 2014
Category: WAP – AFRICA
Protocol: Server Postback w/ Transaction ID
Payout: 1.90 CPA
Essentially, I look at this campaign and jot down the important objectives. This is how I segment Mobile Affiliate Campaign objectives.
Basically, for a $1.90 CPA, a ton of pre-approved creatives Revived Media already has + the ability to submit my own custom creatives if it’s hot and I want to scale…
Then I need carrier targeted traffic in South Africa – Since this offer accepts all operating systems and devices. I probably want to design around smartphones and then feature phones.
The 3 big carriers (Network Operators) in South Africa are accepted – Vodacom, MTN, and CellC
Essentially, I’m going to have to optimize my campaign based on – Profitable Carriers, Profitable Operating Systems, and Profitable Manufacturers.
Optimizing below that is essentially going to cut down your volume and drive up your CPC (typically) because you’ve targeted narrower. To combat this, here’s what I do – Simply introduce new ads, gain higher CTR’s, to lower your CPC’s, extend your ROI and then circle back to cutting down specific devices. Typically, what I see in winning Operating System + Manufacturers are that the winning devices are actually the ones getting the majority of clicks.
That’s just a super-ninja optimization tip from a guy who’s gone that granular and understands when you’re on a limited budget, you squeeze the limit for all it’s worth. If however, I’m 100% or above in ROI, I don’t even bother with cutting that “lard or fat.” I concentrate simply on getting as many clicks right now at the price I’m paying currently to build my nest egg until the offer goes down, the traffic source shuts me down or something happens. You want to milk an acceptable ROI as long as you can but these are simple and quick tips to extend your ROI without changing your campaign much.
For the most part when the campaign is winning (profitable), you want to reach an acceptable ROI then introduce new ads, garner high CTR’s so that you’re delivering high eCPM’s to the mobile website publishers (mobile web or app) and you will get a steady flow of traffic.
So many affiliates do it the complete opposite way and never really experience the full campaign has the potential to offer. Give it a shot next time, let me know how it goes.