In about 10 weeks, Ryan and I will be heading to Beverly Hills to participate in the Special Advanced Mobile Dating Pre-Conference CMO & CEO Session.
This special 3 hour session (by Registration Only) is provided by 4 speakers that are experts in mobile marketing. It is designed as a forum for mobile dating CMOs and CEOs, It is also for those who plan to launching a mobile site in the near future. The session will cover:
Unique ways to increase mobile downloads
Methods to improve mobile customer conversion, retention and activity
How to increase mobile clicks to leads / profile registration
Common pitfalls and excessive marketing costs to avoid
SMS Marketing Strategies for dating
PPC and SEM marketing strategies specific to mobile dating
Which mobile markets are viable and which are not
Metrics for mobile dating
Methods to monitor
Here’s the full agenda:
(Wednesday June 20, 2012 – 2:00 PM to 5:00 PM)
2:00 – 2:55 PM Adam Towvim Senior Director, Business Development
Mr. Towvim will cover mobile ad networks for the dating space, including advertising placement, click through rates and demographics. Successful mobile dating ad campaigns and those that failed will be shown.
As an experienced mobile dating affiliate, Mr. Wexelbaum will illustrate marketing methods best found for downloading an app. He will cover which mobile apps have the highest conversions and which do not. Also discussed is stickiness of the app itself.
Mr. Gray and Mr. Ruckman will focus on how dating advertisers are integrating SMS marketing into their existing mobile lead generation campaigns to sustain increased conversion rates while maintaining a high level of quality. They will cover the “must haves” when it comes to dating mobile lead generation and how to monetize leads over a period of time, as well as the essentials to lead nurturing. From selecting the best creative to writing the most effective dating related message, Ralph & Ryan will show you how some companies are sustaining astronomical ROIs with these advanced methods using ground-breaking new traffic strategies.
This session is ideal for experienced and savvy online dating business executives.
Note: Attendance at this event requires a separate registration and is not included in the Full Confernece package.
Adam Towvim is the Senior Director of Business Development at Jumptap. He has over 17 years of experience building mobile monetization strategies for some of the top media properties, apps, and operators in the US and Europe. He is currently responsible for driving the strategy and acquisition efforts for the Jumptap Publisher Network. Adam previously led a business development team at Radialpoint, leading the company’s entry into the US value added services market. He built a $25 Million business with Verizon. At Lightbridge, he created new revenue streams for Tier 1 US wireless carriers. Adam also was at Diamond Management & Technology Consultants, a management consulting firm. He was on the interim executive launch team of Switzerland’s first true 3G operator and Europe’s first app marketplace. Adam holds a BA from Columbia University and an MBA from Carnegie Mellon’s Tepper School.
Mr. Wexelbaum is both an experienced dating super-affiliate & CEO of LeadsMob a mobile technology platform. Prior to founding LeadsMob, Josh spent 12 years as an online media buyer. Josh also runds Kingside.com, a mobile affiliate network.
Josh has spoken at our exclusive Grind Session event and is also a member of the IMGrind Private Forums and runs a superior mobile service at Leadsmob.com
Mr. Gray is the co-founder of IMGrind.com a private community and blog for Internet Marketers including Affiliates, Advertisers, and Entrepreneurs. Since 1998, he has owned a number of different Internet start-ups including one of the world’s largest professional wrestling websites, a web hosting company, and a performance marketing company that leveraged revenues over $2.6 million a quarter with aggressive media buys. Ryan is considered an expert in lead generation, traffic acquisition, and customer retention. He holds a bachelors degree from West Virginia University in Business.
Mr. Ruckman is the co-founder of IMGrind.com (Internet Markting Grind) a community site and blog on the latest internet and mobile marketing startegies. Since 2005 Ralph “Ruck” Ruckman has been a serial Internet Entrepreneur in the performance marketing industry. Quickly leveraging profits that exceeded six figures a month, Ralph gained immense experience in email, search engine, and social media marketing. In 2008, he co-found one of the top CPA affiliate networks in the world (according to mThink), leveraging revenue to over $30 million dollars in under three years with over 2,000 active affiliates. Ralph is considered an expert in all facets of Internet Marketing and has consulted a number of different publishers to sustain profits exceeding a million dollars a year.