Ruck Releases The Mobi Manifesto – 189 Pages Of Mobile Awesomeness
I’ve been in my cave over the last weekend producing a large document, dubbed the “Mobi Manifesto” in which I’ve taken around a decade and half of mobile marketing knowledge, tips and strategies and rolled it into one nice easy to read resource. Be warned though, this document is 189 pages currently and will be updated from time to time. This will also be my last large information packed doc for the rest of the year.
Mobile marketing is blowing up and we have worked our asses off to really own a large portion of the entire business model by coaching and training mobile marketers inside the IMGrind forums, providing mobile offers and campaigns at Revived Media and of course bringing forth iMobiTrax – our Patent Pending Proprietary mobile tracking technology.
I’ll be honest and upfront here. This document isn’t for everyone. This is a personal manifesto I spent couped up in my condo writing over the last weekend. I assure you that some that read it will be offended right from the beginning and that’s fine. Those are the type of dumbasses I like to keep weeded out of my businesses and my life. So if that’s you – tough titty.
For the people who make it through this entire document and take action at the end, I have no idea it will produce a lot of millionaires over the next few months in the Mobile Industry.
So without further ado, I present 189 pages of mobile marketing knowledge, education and the best way I can put ourselves out there to help you attain financial independence from an opportunity bigger than Ryan and I have ever encountered online.
You can find the document at www.mobimanifesto.com
In it contains:
Part 1. Understanding Mobile
- Shift Your Thinking – Desktop VS Mobile
- Mobile User Behavior
- Mobile Network Operators/Carriers/ISP
- Mobile Operating Systems
- Mobile Manufacturers
- Mobile Handsets | Mobile Phones
- Tablets
- Device Models
- The “Secret” Gem In Mobile
- Another “Secret” Gem In Mobile
- Mobile Marketing Dictionary
- 3 Critical Things You Must Have
- Mobile Resources
- Moving Forward
Part 2. Mobile Offers & Mobile Campaigns
- Revived Media Overview
- Affiliate Marketing Overview
- Performance Marketing (Pricing Models)
- Mobile Lead Gen Offers
- Mobile Apps
- Click To Call
- 1-Click Flow Offers
- MSISDN One-Click
- Pin Submits
- Mobile Offer Resources
Part 3. Buying Mobile Traffic
- Mobile Advertising Overview
- On-Device Mobile Advertising
- Off-Device Mobile Advertising
- Specialty Ad Unit Examples
- Mobile Placements
- Mobile Ad Networks
- Mobile DSP’S (Demand Side Platforms)
- Mobile Ad Servers & SSP’S
- Mobile Carrier VS Wifi Traffic
- Premium VS Remnant Traffic
- Mobile Ad Network Targeting
- Mobile Click Fraud
- How To Combat Mobile Click Fraud
Part 4. Mobile Tracking Setup
- Mobile Tracking Overview
- Getting Started
- Mobile Reporting/Data Collection
- Creating A Direct Link Campaign
- Adding In Offer Rotation
- Creating A Landing Page Campaign
- Offer Rotation Using Landing Pages
- Creating A Path Campaign
- Landing Page & Offer Rotation In A Path
- How To Setup Post-Back Tracking
- Click Blocking/Filtering System
Part 5. Mobile Tracking & Reporting
- Mobile Reporting Overview
- Custom Data Reports Overview
- Campaign Stats Overview
- Campaign Level Tracking
- Offer Level Tracking
- Landing Page Level Tracking
- Week/Day Parting
- Traffic Blocking/Filtering Stats
- Updating Conversions & Click Costs
- Tracking Custom Tokens – Pub ID’s States & More
- Grouping Data By Subids, Offers & Landing Pages
- Mobgold Ad Network Optimization Example
- Video Tutorials & Resources
Part 6. Mobile Optimization
- Ad Network Targeting Options
- Testing Budget
- Split Testing
- Optimizing Mobile CPC Campaigns
- Optimizing Down VS Optimizing Up
- Scaling Profitable Campaigns
- Bid Adjustments
- Ad Decay/Frequency Caps
- Getting More Volume
Part 7. Moving Forward






