Mobile advertising leader Jumptap announced today that its targeting abilities have attracted an influx of major retail advertisers in the past six months. “Retail is consistently one of the hottest and fastest growing verticals in mobile advertising,” said Paul Gunning, CEO, Tribal DDB Worldwide. “Jumptap’s commitment to maximizing client campaigns through dedicated optimization experts and third-party data partnerships supports their leadership position in the industry and gives retail clients confidence and peace of mind.” – Full press release
It’ll be interesting to see how far retail goes on mobile as you have a mix of people on their mobile devices: one group trying to research/review and product and another that are already in “buy mode” looking for the best price. It only makes sense for retailers to begin optimizing their websites and shopping carts to support the various smart phones and tablets. It’s where things are heading and shouldn’t be ignored by any Internet marketer out there.