Report: Yahoo To Restructure Company From The Ground Up

All Things D is reporting, that according to multiple anonymous sources, Yahoo is expected to restructure today which will will be “the most sweeping restructuring in its history”:

Top executives at the company are conducting what is likely to be a lively all-day “offsite” meeting today (which is actually taking place on Yahoo’s Sunnyvale campus) to continue to discuss, among other things: How and where the company will make large-scale cuts in staff, which I have previously reported were coming and will perhaps be numbering in the thousands; which businesses to sell off and which to keep, including its ad tech unit; the correct structure for the reconfigured entity; and who will be left to run it all when it is all settled.

New CEO Scott Thompson  and CFO Tim Morse are leading up the two-pronged effort to renegotiate its search and advertising partnership deal with Microsoft, while also engaging in active discussions with Google about it taking over Yahoo’s search business. “Everything is on the table,” said one person. “And anything could be blown up by Scott.”  You can read a full analysis at this link.

As of this writing everything is up in the air on the specifics and it is unknown when Yahoo will be releasing details to the public.  Given the growth of their Facebook Timeline application I’ll be interested to see their revenue/growth in quarter one.

Ryan Gray

Internet Entrepreneur with 15 years of experience in online monetization. Founder and Managing Partner at IMGrind & MobGrind, Revived Media, and iMobiTrax. Learn the ins and outs to mobile marketing and lead generation inside our Private Internet Marketing Forum. Connect with me:

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