Do you have an SMS list? Are you currently running any SMS text marketing campaigns? If you said “yes” to either of these then this post is for you. Even if you are considering SMS text message marketing, you too should know of the potential pitfalls that are waiting for you.
Open rates are phenomenal for SMS because cell phone owners are conditioned to checking their phones when their respective SMS text alert goes off – even more so than emails. These great open rates provide marketers an opportunity to score big with SMS marketing, but also present pitfalls that can ultimately lead you down a path of trouble.
So, keep it clean and keep it legal. Here is a great list of items you should be paying attention to when SMS marketing.