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Google Buys Waze For 1.03 Billion!

Google has confirmed it today, earlier in a blog post. They have purchased Waze. In case you don’t know what or who Waze is, they are the world’s fastest-growing community based traffic and navigation

Could China Become The Land of Opportunity For App Developers and Advertisers?

It has long been thought that the United States is the leader when it comes to in-app purchases and phone activations. A recent study by InMobi shows the contrary. Before we get to that

The Secret-Sauce, Initial Promotion For Viral Content

Over the last couple of years, I’ve had a number of pieces of content go very viral. Some with thousands of likes, tweets, re-tweets, linkedin shares, and Google+ +1′s. Earlier this morning, I introduce

Your Comfort Zone Will Be Your Destruction

Every day we build mental shortcuts into our daily routine, we recognize patterns that allows us to preempt future occurrences of the same event. This is pretty much how “mental shortcuts” are created which

Ruck Explains: The Content Marketing Process Worth MILLIONS

In the Private Forums, I’ve created a couple of forum threads regarding why you should be content marketing, and of course my content mantra and 20+ tools worth millions, that have been generating a

3 Important Campaign Optimization Tips

Regardless of the medium, every performance based campaign thrives on successful optimization.  Advertisers that start CPM (cost per one thousand impressions) campaigns make some optimizations but most are large brands with burn budgets that

Does Coffee Make Your More Productive?

My morning doesn’t start until I have a cup of coffee.  No matter how many hours of sleep I get nothing gets me going until that first cup of coffee starts circulating the caffeine

Facebook Announces Major Overhaul: Cutting Ad Units By 50%, Making Them All Social

Facebook has announced a sweeping overhaul of their advertising platform with their goal to simplify their offerings.  Within the next six months they will be pulling many options previously touted and plan to streamline

Video – The New Aweber Dashboard

For all of you Aweber Email Autoresponder users out there, how do you like the new Aweber Dashboard? In case you haven’t seen it, or don’t work with Aweber, here’s a video to get

Jeff Tobe Will Keynote ERA D2C 2013 Convention

In case you missed it, ERA recently announced that Jeff Tobe, a certified speaking professional will deliver the keynote speech at the upcoming D2C Convention in Las Vegas, Nevada, set for September 24-26 2013

Are You A Sunday Entrepreneur? How To Fire Your Boss

Everyone wants to be their own boss, set their own hours, and make a hefty income each month.  For those currently working a 9-5 job on a set schedule it sounds really appealing to

Are You Creating Advocates For Your Brand?

You have established a brand. Perhaps, you have even established a destination or authority site. How closely are you monitoring the discussions that are going on around you? If you are constantly putting forth

Is Your Youtube Channel Ready For The 1-Channel Format Tomorrow?

In case you weren’t aware of this or just simply forgot, (I did, remind to yell at Preston to make sure Our Youtube Channel is ready to go) then tomorrow marks the day that

Ruck’s Suggested Google Feed Reader Alternative

Grinders, If you remember awhile back, I was looking at 5 Google Reader alternatives since Google Reader is shutting down (going bye bye) on July 1st. I thought I would provide an update. I’ve

Monster Buyout Happening – Salesforce Set To Purchase ExactTarget For 2.5 Billion!

Grinders, Here’s a radical Industry Buy-Out post to rock your socks this fine Tuesday morning. According to a Venture Beat article, Salesforce is poised to buy cloud marketing business ExactTarget for an enormous $2.5

Submit Your Mobile Security Questions To The Upcoming FTC Mobile Security Workshop

If you work at all in the Mobile Advertising space, you are well aware of the FTC and FCC. The Federal Trade Commission is hosting a one-day workshop on mobile security on June 4,

Google’s 20 Billion Dollars A Year Business Roadmap Revealed

The most mind-blowing thing here – I highly doubt this amazing infographic covers…everything. However, PCCBlog did an awesome job of putting a ton of history, research and learning and made it easy in simple

Mobile Growth Is Massive And Shows No Signs of Slowing Down

Grinders gather round, I came across an interesting report by Sony Ericsson that addresses the mobile state and its users. In their mobility report for 2013, Sony Ericsson shares some details about the mobile

Calculating The Costs Involved In Acquiring A Top-10 Appstore Ranking

Number of installs. If you own an app (I own multiple) then you already know that number of installs is a very decisive metric in getting your app ranked highly on the Appstore or

How To GEO-Target Your Facebook Promoted Posts

I’m not sure a lot of Facebook Page Owners are even aware of this, but Facebook recently rolled out an option for Brands to use geo-targeting on their promoted posts. According to All Facebook: