Over 3,000+ downloads and counting!

This is the most informative mobile marketing guide that you can find anywhere. We’ve spent millions of dollars in mobile advertising and this is a 189-page strategy packed guide that will give you a detailed, step-by-step plan to bank in mobile marketing and advertising. With over 3,000+ downloads and counting, it’s the most sought after mobile marketing guide online. Yes, it’s that damn good.

In this 189-page guide you will learn:

Part 1. Understanding Mobile

  • Shift Your Thinking – Desktop VS Mobile
  • Mobile User Behavior
  • Mobile Network Operators/Carriers/ISP
  • Mobile Operating Systems
  • Mobile Manufacturers
  • Mobile Handsets | Mobile Phones
  • Tablets
  • Device Models
  • The “Secret” Gem In Mobile
  • Another “Secret” Gem In Mobile
  • Mobile Marketing Dictionary
  • 3 Critical Things You Must Have
  • Mobile Resources
  • Moving Forward
Part 2. Mobile Offers & Campaigns

  • Revived Media Overview
  • Affiliate Marketing Overview
  • Performance Marketing (Pricing Models)
  • Mobile Lead Gen Offers
  • Mobile Apps
  • Click To Call
  • 1-Click Flow Offers
  • MSISDN One-Click
  • Pin Submits
  • Mobile Offer Resources
Part 3. Buying Mobile Traffic

  • Mobile Advertising Overview
  • On-Device Mobile Advertising
  • Off-Device Mobile Advertising
  • Specialty Ad Unit Examples
  • Mobile Placements
  • Mobile Ad Networks
  • Mobile DSP’S (Demand Side Platforms)
  • Mobile Ad Servers & SSP’S
  • Mobile Carrier VS Wifi Traffic
  • Premium VS Remnant Traffic
  • Mobile Ad Network Targeting
  • Mobile Click Fraud
  • How To Combat Mobile Click Fraud
Part 4. Mobile Tracking Setup

  • Mobile Tracking Overview
  • Getting Started
  • Mobile Reporting/Data Collection
  • Creating A Direct Link Campaign
  • Adding In Offer Rotation
  • Creating A Landing Page Campaign
  • Offer Rotation Using Landing Pages
  • Creating A Path Campaign
  • Landing Page & Offer Rotation In A Path
  • How To Setup Post-Back Tracking
  • Click Blocking/Filtering System
Part 5. Mobile Tracking & Reporting

  • Mobile Reporting Overview
  • Custom Data Reports Overview
  • Campaign Stats Overview
  • Campaign Level Tracking
  • Offer Level Tracking
  • Landing Page Level Tracking
  • Week/Day Parting
  • Traffic Blocking/Filtering Stats
  • Updating Conversions & Click Costs
  • Custom Tokens – Pub ID’s States & More
  • GroupData By Subids, Offers & LP’s
  • Mobgold Network Optimization Example
  • Video Tutorials & Resources
Part 6. Mobile Optimization

  • Ad Network Targeting Options
  • Testing Budget
  • Split Testing
  • Optimizing Mobile CPC Campaigns
  • Optimizing Down VS Optimizing Up
  • Scaling Profitable Campaigns
  • Bid Adjustments
  • Ad Decay/Frequency Caps
  • Getting More Volume