Mobile Advertising Network powerhouse Greystripe just announced ValueClick Audience Mapping – a new way for advertisers to reach desirable online audiences on mobile devices. Now a part of ValueClick, Greystripe has partnered up to create desirable mobile audience segments by analyzing billions of dollars in online transactional data, 200+ million monthly anonymous U.S. user profiles and 14 years of online experience.
“The market is demanding a cross-platform advertising solution. Seeing this opportunity, ValueClick and Greystripe came together one year ago. Today, we are proud to announce new targeting capabilities that highlight the incredible synergies of the combined companies. This is truly an example where the whole is greater than the sum of its parts,” said Bill Todd, president of ValueClick Media.
ValueClick Audience Mapping makes it easy to reach desirable audience segments. To do so, we analyze proprietary first-party data for hundreds of attributes based on site traffic, clicks on ads and conversions (purchases, sign-ups, etc.) on ads. We then target ads to hot spots, reaching your target audience with accuracy up to a one-mile radius.
“Audience Mapping is one of our largest product releases to-date. We have seen incredible demand for advanced PC to Mobile ad targeting since bringing this product to market,” said Kurt Hawks, general manager of Greystripe.