MediaWhiz Partners With RingRevenue To Launch Pay Per Call Programs

MediaWhiz, a leading online performance marketing agency today announced their partnership with RingRevenue, the leader in call-based performance marketing. Through the partnership, MediaWhiz will license RingRevenue’s technology to manage their call-based advertising initiatives across their portfolio of services.

Partnering with RingRevenue allows MediaWhiz to expand their marketing optimization tactics from opportunities focused mainly on actions resulting from a “click” such as online purchases, and lead form completions to those completed with phone calls. In many of the vertical segments where MediaWhiz has demonstrated success such as home services, health care, insurance and higher education, phone calls are not only welcome but in many cases preferred.

“Phone calls are very valuable to many of our existing clients. By adding the ability to create, track and measure call-based campaigns, RingRevenue’s technology gives us three main advantages. First, we are able to drive more value for our existing clients who are looking for more phone calls. Second, we are able to attract new clients we weren’t previously working with who value phone calls,” said Peter Klein, SVP of Media Services for MediaWhiz. “And third, we can expand our clients’ distribution by leveraging the mobile and local channels in a much bigger way with call-based campaigns.”

“They dynamics of managing click-based campaigns and call-based campaigns are very different. When driving live consumers to an advertiser’s call center, it is imperative that the quality of the inbound lead is good enough for them to invest agent time to take the call. RingRevenue’s platform makes it incredibly easy for us to create campaigns that match the advertiser’s need for quality, to track each call with detailed analytics, and to create transparency between advertisers and publishers on which calls are meeting the criteria for payout,” added Klein. “We are excited to be launching a variety of advertiser campaigns that will have payouts and conversion rates higher than the average online campaign.”