My Lead Generation Arbitrage Website That Made $61,796.49 (Case Study)
It’s one thing for me to sit here and talk the talk but it’s another thing to actually walk the walk. Given I got started making money online in 1998 I’ve had a ton of experience in almost every monetization facet out there. I want to share with you one of my lead generation arbitrage websites I created a few months ago. In total I made $61,796.49 in revenue. Most of this was made in a two-month period as it took me about one month to get everything tested/optimized with the other month being a good bit of profit (some days nearly $3K+).
For this website I decided to monetize the biz opp niche. There is literately hundreds of creative ways this traffic can be monetized and it’s by far one of the most lucrative verticals out there. I decided to capture name and email addresses then go from there:
Before developing my offer I mapped out my conversion funnel:
It’s really important to map out your conversion funnel before developing your site. By doing this I was able to put a time-line on important tasks and work efficiently at getting my offer launched, tested, and profitable in a timely manner. I began by generating incoming traffic with Google Adwords then moved to some self serve media buys and eventually the Convert 2 Media affiliate network.
Here’s one of my optin forms. I split tested a BUNCH and obviously I’m not going to put them all on the blog as I don’t want everyone copying… Anyways notice how the colors help garner a user’s attention and I create a sense of urgency:
Once a visitor entered their data and they became an unconfirmed lead (single optin) I sent them to an offer wall to recoup some of my advertising costs as well as to get them to become confirmed (double optin).
All unconfirmed leads are automatically sent a confirmation email through my email service provider (in this case AWeber) before they enter the “back-end” of my offer. Here’s one of the confirmation emails I tested:
When the visitor clicks the link in their email they then become a confirmed lead (double optin). Again I monetize with an offer wall:
On the back-end of this offer I further monetized my confirmed leads with a daily automatic email sequence:
Also on the back-end of my offer were five niche-based websites with even more offer walls/monetization opportunities:
Like I said above, this offer made me $61,796.49 in about a two-month period. Given the creativity I explored here my return on investment was fairly high. Obviously at first I was in the black, but after optimizing and tailoring the CPA offer walls towards the higher EPC I started to knock down solid profits daily. Think affiliate marketing is dead? I’m just scratching the surface here…
Internet Entrepreneur with 15 years of experience in online monetization. Founder and Managing Partner at IMGrind & MobGrind, Revived Media, and iMobiTrax. Learn the ins and outs to mobile marketing and lead generation inside our Private Internet Marketing Forum. Connect with me:
Thanks for sharing Ryan!! Very good stuff.
do you use a presell page aswell or just send them directly to offer page?
That's a Great idea !!
You rocked Bro .. And best of luck with your success
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Hi,
Can I ask what "some sick tools that help me crank these out in just a couple of minutes." is?
Thanks,
Don
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Wow, insane post. Thanks for sharing!
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Awesome case study, this just shows the power of email marketing..
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Hey Ryan, very insightful post! Quick question, how long will you give a campaign before you decide to scrap it if it's not converting well? Do you set a certain loss limit per campaign? Thanks man!
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very agressive style of marketing… i like it
Good Post – but would be nice to see some replies (from you) here, to the interesting questions being asked.
For my part (assuming you used an Aweber Double-Optin List to automatically manage the clicks to confirm each subscribers Double Opt-in) I'd like to know if you had to manually migrate those Double Opt-in Subscribers to a new Aweber List, so as to avoid ending up with a List containing both Single and Double Opt-in Dubscribers?
Google approved an Adwords campaign to a squeeze page? How did you manage that?
Hey Ryan, this is a great study, thanks for sharing it. Can you tell us what are your best converting CPA and affiliate offers? Thanks again.
Marc
You're most welcome. No worries, when the time is right come back and give us a look! We're not going anywhere…
Thanks Ryan for the encouragements, unfortunately being a member of your community is out of my budget for the moment
, but someday I will 
I'm liking this, I have a 'make money' domain and it's been in a what to do phase. Looks like I know what do to now.
thanks for the idea.
Thanks Tim! Don't give up, keep grinding it out, and you'll find success. Post some of your problems in our Community and get some advice from some of the lead gen arbitrage veterans!
All I can say is that it's awesome what you've done, I've done some lead arbitrage as well but I did not plan it as well as you did. This gave me a lot of ideas, thanks a lot for sharing this kind of information.
Tim
Absolutely awesome post. Thanks for sharing it for free
I would like to know one more thing. How big % of revenue comes from this 60 day email series? Or most people convert on the front-end offer wall and back-end offer wall?
If i join imgrind forums do you have examples of those 60 day emails as well? Quite a lot of work to write them or even outsource.
Thanks
Could you please here to be more detailed too ?:) I mean like it seems you obviously didn't send adwords traffic directly to opt-in form like above ? You made it sound easy like adwords – opt-in form
If it's a content site what it looks like and from what I know it even needs to be on at least second click away from homepage to which you sent adwords click, right ?;)
Cause without that step explaining that whole scheme of traffic looks broken;)
Nice post, very focused. Gave me some ideas for a new campaign I'm starting up, been out of the game for a while. Came over from a link on WF, added into my reader, looking forward to more posts.
can't wait to join the IMGrind forum
haha yes we were
Yep, I remember. You were looking up one of these lead gen sites.
Thanks Mike! Not sure if you were at your booth @ Leads Con in Vegas but Ruck and I played with your software for a solid 30 minutes there!
Nice post! I've been watching this model work well for quite a while now
What percentage of traffic do you need to double-opt in to be profitable?
Yeah, you retain the leads as an asset but you MUST keep fresh ones coming in (they have a lifespan).
Regarding your Adwords question, yes I did have a problem BUT I've since fixed it. It is absolutely essential that you build out a QUALITY website with a LOT of unique content. I go into much more detail on our community about what I did wrong and how I fixed it.
Thanks for your comment bro!
The coolest thing about this too is you still have the leads i imagine.
My question is, did you/have you had problems with your adwords accounts doing this? Or is it a churn and burn on your accts?
Great stuff Ruc… Er Ryan.
Around 1 – 2K optins per day…
Thanks
Brilliant Ryan. What kind of volume were you pushing through the funnel to see those numbers? Optins p/day etc.
Cheers
Yeah this campaign is long term for sure. Now as I've said above, I move domains, optimize more, etc. But in the end the model still works for me very successfully!
This case study was for 60 days. The campaign still works
Oh yeah this campaign is STILL profitable. I've made even more optimizations (and changed domains) but it's still good.
Assuming it's a successful campaign (this was obviously profitable but I'm speaking in general) and you've scaled it to multiple traffic sources…
Is there a certain point when you know the campaign is over (even in a long term market like "make money from home" where there are tons of traffic sources you can tap into)…?
why did the campaign only last for 60 days?
he ryan – great post thanks. Are you still running this campaign now or has it ended? How would you change the campaign so that it can run over a longer timeframe?
Thanks bro
Those are five websites that contain "offer walls". Since I'm not promoting them via PPC/SEO directly, I'm not really concerned about having a lot of pages full of content, but I do have an about us, contact us, privacy, disclaimer, etc.
I did build these myself… Since then though, I've found some sick tools that help me crank these out in just a couple of minutes.
Dang, great post Ryan. On the backend websites, are those just 5 one page sites that you created yourself, or are they offers?
Thanks man. Oh yeah build BIG not just around one offer. What happens if/when it pauses
Glad to see you made it over here Mike!
LOL thanks, I take it as a compliment though.
You know, I failed to mention that. I did send a good bit of PPV traffic to this as well. Drove traffic to my landing page that LOOKED like the sites I was bidding over. Was paying less than $1 for single optins
Thanks for your comment!
Add PPV to that incoming traffic list and see the ROI grow.
If this is a preview of what the forums are going to be like, I'm so in.
Great post Ryan. I won't call you Ruck.
Ryan, but you can call me Ruck too.
Ruck that was an amazing post. Thanks a lot!
Gold as always Ryan.
Great case study. I see how building big can be very profitable. I think I should start building big instead of building for an offer.
Ryan, but you can call me Ruck.
Thanks, Ruck. This is the golden rule in action. Great stuff, as usual.