Lead Generation has been a very lucrative industry since the very beginning of the Internet. Rapid growth continues as information becomes easier-and-easier to share (ie: mobile devices). As affiliates we can capitalize on this through Lead Generation Arbitrage. This is where leads are collected and monetized by passing them through to CPA offers.
Many people are actively searching the Internet daily for some sort of information (ie: a new job, housing, insurance). Leads can easily be collected and monetized with this traffic…
1) Begin by collecting the lead
This can be anything from just a name and email address to a name, email address, and phone number.
2) Pass the visitor along to the information (front-end monetization)
This is typically one or more CPA offers.
3) Monetize the lead (back-end monetization)
This is where email list subscribers can be pitched CPA offers in their demographic.
Services such as aWeber and iContact allow you to collect email addresses, confirm the lead (double optin), and direct them to a success page (where the CPA offers are present).