In the ever evolving and rapidly expanding mobile marketing landscape, brands and businesses (now more than ever) are looking for new and innovative ways to engage the rising smartphone population through apps, QR codes, SMS, and location based advertising.
Here’s some food for thought:
According to Nielsen’s February 2012 report, feature phone users make up 49.7 percent of total U.S. mobile subscribers. Using CTIA’s mobile wireless subscriber number of 331 million (December 2011), that equates to approximately 165 million subscribers, which is a healthy number. And according to Angelo Biasi, an adjunct professor for mobile marketing at New York University’s School of Continuing and Professional Studies, “it is likely some of your customers and stakeholders are a part of that 165 million.”
So just how big is the mobile market? To be honest here, the PRECISE MILLI-SECOND this graphic was started, the mobile marketing got bigger. EXPONENTIALLY.
However, this is still a damn good reference. Here’s a few highlights for the graphically challenged!
- 4 Billion phones worldwide VS 1.5 Billion televisions worldwide & 1.4 Billion Internet users (Holy Moly!)
- Handsets only accounted for $150 Billion in revenue compared to $600 Billion in voice revenue (Where’s the money marketers?)
- 46% of people access the Internet from both PC and mobile HOWEVER – 29% are from mobile exclusively (This number has grown already I can tell you that)
Take a look at this: (Click on the image for full-size)