YuMe, the leading provider of digital brand advertising software and services, has introduced the next generation of advertising on mobile devices — a full-screen, interactive, mobile video ad unit called YuMe Mobile Flip.

Leveraging the native functionality of iOS and Android-based mobile devices, YuMe Mobile Flip is intended to allow advertisers and publishers to create immersive advertising experience on tablets that allows consumers to instantly capture and retain key ad messages on one “slate” – or view – of a tablet device or smartphone, and then quickly “flip” to a second slate to interact further with the brand.

“YuMe Mobile Flip takes the mobile video experience to the next level by providing a seamless platform to further engage with consumers,” said Elizabeth Park, executive vice president, North America Marketing, Elizabeth Arden. “With the rapid growth of mobile videos, the ability to immediately interact with brands will be a key differentiator for mobile consumers.”

“Flipping” is as easy as tapping on the screen or swiping a finger across the screen to reveal the second slate, leveraging the native gesture controls popularized by the lean-back content consumption so popular on tablets today. With this new advertising experience, advertisers enforce rapid retention and recall of details by consumers, motivate purchasing decisions, create brand favorability, and drive brand lift. The YuMe Mobile Flip ad unit is the only full-screen, interactive, mobile video ad unit that allows consumers to switch between slates within a single video ad on tablets as well as smart phones.

YuMe Mobile Flip offers advertisers three options to customize each slate (for still images or video):

• Image2Video: A custom-built interactive slate flips to a video ad
• Video2Image: A video ad flips to a custom-built interactive slate
• Video2Video: A video ad flips to another video – such as a long-form video

YuMe Mobile Flip also provides predesigned ad templates for creating call-to-action icons such as “Save the Date,” “Locate Us,” “Add to Calendar,” or “Call Now” reminders. Users can select a call icon to make an immediate call to the advertiser for more information, and can select social media interaction elements, such as Facebook or Twitter, from either slate.