Mobile is starring as an enormous role in providing content coverage for Olympic fans to catch up on all the latest news from London. Recently three of the largest official national broadcasters shot out some pretty astonishing stats. Even our very own Ryan Gray shot out some great ideas for making banking with the Olympics to help out our fellow marketers.

Data does not include the weekend 4/5 August, when the Athletics opened for business. In short here’s the three most interesting stats:

• The BBC – Mobile is 41% of Web activity – (Source)
• NBC – Their mobile website has already nearly doubled compared to the Beijing games – (Source)
• Canada’s Olympic Broadcast Medium Consortium – 61% of digital traffic comes from mobile devices – (Source)

Did you know that according to the BBC they have seen 33% of their browser activity via mobile phones?

How about NBC experiencing 5.2 million unique visitors to their mobile site – m.nbcolympics.com (this is compared to 2.8 million for the ENTIRE Beijing games)

How about this one – Canada’s Olympic Broadcast Media Consortium’s has had 61% of their traffic come from mobile devices. Up from over 5 times the average!

How about you? Have you started cashing in on the summer’s largest trend? Why or why not?