Inbound vs. Outbound marketing, which is better? In the private forum just about every type of online marketing is discussed, displayed and debated. Some people do both, but the majority of people fall on one side or the other, either focusing on inbound or outbound marketing.
Inbound Marketing, according to Wikipedia is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value.
Outbound Marketing, also known as interruption marketing according to Wikipedia, is a term that refers to promoting a product through continued advertising, promotions, public relations and sales.
There are still a lot of arguments both ways, but it’s fair to say that with the social web, Inbound Marketing has grown into it’s own both by itself and when used with Outbound Marketing. The benefit of attracting customers by providing some value really changes the whole sales process. Customers come to you for help instead of you reaching out to them. Much of the marketing done here at the Grind is inbound marketing shared through social channels and it works very well. On the other hand, we also take part in a lot of outbound marketing for other products, offers and services because it works and scales fast. Oli Gardner an inbound marketing rock star from Unbounce had this cool infographic from Voltier Digital on their blog comparing both types of marketing, check it out.