Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Literally, it all starts with keywords being typed into a box. It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated – with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking.
So if you ever wanted to quickly become a keyword research boss, here’s three presentations you can scan quickly and cover:
Longtail Keyword Research And Analysis
Automating And Scaling Keyword Research
Advanced Keyword Research
Remember to type them notes into notepad and save them for later use! There’s no reason to just view these presentations and NOT take notes on what makes the most sense to you. All three presentations are excellent primers for you to study and quickly become a keyword research boss!