How To Optimize Your Facebook Page

If you currently operate a Facebook page, you may want to pay close attention to this post because we have come across a fantastic checklist by ShortStack to optimize your page for your own business or a client’s business. Below we have highlighted some of the most important factors. Check em out below:

Facebook About Section

When visitors want to know more about the business associated with a Facebook page, they often times look for an external link to the website. Is your URL the first thing listed within this section? While Facebook is certainly the top dog in the social arena, you may also want to share your other social media channels: Twitter, LinkedIn, Google Plus, Pinterest, Tumblr, etc.

Cover Photo

Since Facebook changed to the timeline format, the cover photo has become a primary target for design focus. This area spanning 851 pixels is available for you to make a statement. Skimping here on your design is not a good idea. In fact, on our Internet Marketing Grind page, we are constantly updating and changing the design to reflect what we are currently working on or what events we will soon be attending.(that reminds me, it’s time for a new design since we finished up ASW13). You will want to make sure that you are following the Facebook guidelines. The takeaway here is to utilize the space and make a statement. If you have to – hire a designer to create your cover photo.

Content Strategy

Have you cleary defined your strategy for your content? At IMGrind, you may have noticed that we run a pretty well oiled machine not only on IMG but across all three of our online marketing brands. Consistently we are sharing photos, blog content, and discussions that are relevant to our audience. This keeps our content topics shared.

Leveraging Exclusive Items

Using exclusive products (PDFS, scripts, code, graphic packs, whatever you want to offer) on your Facebook fan page in exchange for likes is a great way to build your following fast. As social signals become an even more important ranking factor for websites, companies may start to work this optimization a bit more. If you haven’t tried offering an exclusive download in exchange for a social signal from Facebook, you might want to give it a shot. In one of our sites within our portfolio outside of the marketing space, we were able to take a brand new domain to a PR4 rank in a matter of months by offering free items!

Commenting

Are people commenting on your posts inside your Facebook page? If they are, are you conversing with them? You may have noticed on our Internet Marketing Grind page that we routinely enter discussions with our audience. It’s a great way to build rapport and gather new fans by demonstrating that we care about our peeps.

ShortStacked has provided a comprehensive checklist below. Check it out and start implementing!

checklist-infographic

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