How To Optimize Your Adsense Ads and Earnings

We are well into the first quarter of 2013 and all things are firing away across our portfolio of sites at IMG. We often speak of Google Adsense, because we are still able to pull down some big pay days each and every month across our collection of niche and authority sites. We have been able to maximize our earnings through sound SEO and Video SEO practices. We have had many a discussion both over skype with Grinders and at our seminars about monetizing our sites, and Adsense always finds a place in the discussion. If you are currently building a blog network, an authority site or niche site, then you may find this optimization post quite helpful. Let’s go over some of the best practices for pulling down healthy earnings from Adsense.

Use The Wide Ad Units

When selecting ad units to place on your site or sites, you may want to consider using the ad unit sizes that historically perform the best. These ad sizes are as follows:

  • 728×90
  • 336×280
  • The All New 300×600
  • 300×250
  • 160×600

Use Multiple Ad Units

While there is much discussion in SEO circles about placing an over-abundance of advertisements on your page, you want to make sure that you are selecting the best performing ad units and also ensuring that you have multiple ad units on your page. This doesn’t mean that you should slam (3) big boy 336×280 ads all over your site, but perhaps a nice combination. Everyone’s site is different (for the most part). Make sure that you are running analytics and studying the travel patterns of people that enter your site. If your site is overwhelming the visitor with ads, you may experience a higher bounce rate. If you don’t have enough ads, your income will most likely take a dip. It’s all about finding the right fit for your site and your audience. Find the right balance and integrate your ads within heavy traveled sections of your site and you should find that your earnings will increase. It’s an experiment, so get after it.

Watch this video from Google that gives recommendations for where and how to place your ads:

Image Ads or Text Ads or Both?

Across our portfolio of sites, we have opted to use a blend of image ads and text ads. We have found that having a blend yields better earnings. By getting creative with our wordpress themes, we have used text wrap of our content around our ads. On some sites, we have found that text ads kick ass while others do well with image ads. THIS IS SOLELY dependent upon the content of your site and your audience. Best advice here is to TEST.

Ad Unit Color

There are many opinions on this facet of Adsense ads. Here is where I stand. Typically I use the standard colors to build my ads since they use the standard BLUE for the hyperlinks. I am a big believer in BLENDING ads. If your ad sticks out like a sore thumb, then it looks like a sore thumb. You may find other results from your unit colors, but as I said before, everyone’s audience and website is different…for the most part. Either way, TEST.

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