In part 2 of this series we will continue talking about how you can get great designs for your graphics needs, whether that be for print or for the web. In part 1 of this series, I listed some very important questions that you should ask any designer you interview. Today, I will be going over crowd sourcing your design. To begin, using an example, let’s clarify what crowd sourcing is with respect to design. Imagine if you will an entire classroom filled with designers and you are standing at the front of this room. On a giant white board, you begin to explain what graphical goal you are trying to achieve. Items here in your discussion may include: name of your company, type of look, colors, font types, use of vector, use of photos, file output, and more.
You also disclaim to this group of interested artists what you are willing to pay for their work. The designers you are speaking to take notes and begin their creative processes. Soon, one by one, these artists begin to bring you their work for you to review. After having a chance to review all of the submissions, you finally spot the one design that accurately represents everything you envisioned in your mind and you award the winner the prize purse (more on this later). Sites like 99Designs.com and DesignContest.com allow you to do the prior, just without the classroom
Since I have experience with 99Designs, I will go over how you can crowd source at that website.
- Point your browser to 99Designs.com
- Click the get started now button
- Declare what type of graphic contest you want to run
- Fill out the design form telling the designers everything possible about your graphical needs.
- Select a prize purse. Sites like 99Designs and others like it have a list of prices that are industry standards for good design. You have the ability to increase these prices to help you attract more qualified designers. Most times if you pay chicken feed, you get chicken shit. Make sense? So, be prepared to pay.
- Launch contest
So, again, the reason why this is such an effective and positive way to find a good design is that you are able to work with many designers who are in COMPETITION with one another. Most times this yields a good number of quality submissions. Here below is what a contest looks like. In this example, a company called WebDevs needed a new logo for their company.
If crowd sourcing your design sounds like it may be for you, try one of the mentioned companies in this post. Let us know how it worked out for ya.