With all the PPC Platforms out there today (Adwords, Facebook, Bing, Etc…) one can easily be confused as to what it takes for a successful PPC ad. With Adwords constantly changing their interface and rules to Facebook acting finnicky when it comes to pointing your ads to landing pages, there’s a lot to keep up with.
On the plus side, if done right, PPC can generate instant results compared to other methods like SEO which take time to climb the rankings. The infographic from Unbounce below is designed to help you wade through all the BS and start maximizing your ad spend.
Newbies take note, if you’re a visual learner, this is gold.