If there is one trade show, affiliate marketing conference we make it a point to go to (twice yearly), it’s the Affiliate Summit. I’ve been attending the Affiliate Summit Conferences since 2008. They’ve been an enormous benefactor to past companies as well as our current three: IMGrind, Revived Media and iMobiTrax. If you’re not familiar with the Affiliate Summit, in a nutshell, it’s the largest affiliate marketing conference in the US founded by Missy Ward and Shawn Collins in 2003. The purpose of the Affiliate Summit is to provide educational sessions on the latest Industry issues and fostering a productive networking environment for affiliate marketers.
Now, I’m not sure just how much business Affiliate Summit has been responsible for, but it’s multiple of millions of dollars. From attending the trade show and representing our brands and networking to actually piggy-backing the show the last two years and generating hundreds of thousands of dollars in live event seminar tickets and DVD recordings.
While that might seem a bit vague, I’ll highlight some very cool instances where Affiliate Summit has been a huge factor in us acquiring new clients. First, understand we represent 3 brands when we attend. The services we offer are:
- IMGrind Premium Forums: Digital and Mobile Marketing & Advertising Coaching at $99.00 per month per member.
- Revived Media Mobile Affiliate Network: Acquiring Mobile Advertisers, Publishers, App Developers, Media Buyers, and Mobile Ad Networks and forming beneficial partnerships in acquiring and monetizing mobile users on a cost per action performance based basis.
- iMobiTrax Self-Hosted Ad Tracking (SaaS): Acquiring premium monthly Client users for our Proprietary, Self-Hosted Desktop & Mobile Ad Tracking Software As A Service at $129 a month per Client user.
Now, to give you an idea of about where we are currently, and how the Affiliate Summit Conferences have helped us boost our growth significantly:
These numbers are approximate. I rounded down on each one from what I know and listed just the major products and services we represented and promoted at the Affiliate Summit over the past two years since starting IMGrind and then Co-Founding Revived Media and iMobiTrax.
IMGrind Premium Forums – 1,550+ Members and growing strong. Affiliate Summit is #1 for meeting the greenhorn newbie Affiliates, Advertisers and Lead Generators whom our Private Coaching Forums are exactly for. We were “Those Guys” once and we offer a unique forum privately managed by Ryan and myself that allows people to save time, save money and save resources in getting up to date with the latest in Marketing and Advertising methods and strategies.
Revived Media – I don’t even know where to start. Millions from the Mobile Advertisers whom we’ve met at Affiliate Summit. Matter of fact, this past Affiliate Summit was Legendary for us. I mean literally, Ryan, Bill and myself still have not connected with all the contacts we wanted to from that Conference! We were completely blown away in the amount of International Mobile Content Advertisers who attended Affiliate Summits. Netherlands, Singapore, Brazil and South Africa are 4 countries I distinctly know all have Mobile CPA Offers running consistently since first meeting those Mobile Advertisers at this past Affiliate Summit. Just this past month I announced that our Affiliate Channel alone on Revived Media had generated on a whopping 915,253 mobile content CPA conversions in just 24 days! I’ll have to add it up, I think we actually broke the 1 million mark.
iMobiTax – We are nearing the 1,600 iMobiTrax Ad Tracking Client user mark. This past Affiliate Summit was really the only show we have promoted iMobiTrax. Bill worked on it for about 3 months and Ryan and myself were debating whether we wanted to just keep using it all to ourselves or actually offering the Self-Hosted version of iMobiTrax as a Software as a Service product which would allow us to fund our growth, pay for our database updates, device detection database updates, feature requests, updates, big fixes and all that great stuff that comes in being obsessed with making your product better this month than it was last month. It’s safe to say Affiliate Summit easily brought us in over 100 new clients on imobitrax at $129 a month.
Now, some miscellaneous stuff I can thing of that the Affiliate Summit is largely responsible for helping grow IMGrind, Revived Media and iMobiTrax:
IMGrind Live Events: Grind Sessions & Grind Masterminds. The cost of these actually fluctuated from $397 to $297 for a live event ticket or just the recording. The point was to really just teach these methods and strategies, live face to face. The reason was is because we held a “Night-Hawk” networking event at a pub, bar or nightclub. Ha, I don’t remember where each one was. Good times! These evening networking events allow us many hours afterwards to answer questions face to face with live event attendees, address concerns, strategize for the future and just spend time with Entrepreneurs and great people.
I believe we held 4 different live event seminars that were piggy-backing the Conference. We usually held these the day or night before the Affiliate Summit Meet Market. From the very first live event, we sold-out more tickets than I really wanted to for each seminar. The reason being? The sensitive information we were sharing of course. Then again when I though about it, I know that most people will sit through there, get all hyped up, go through the conference and head home back to their daily Grind. Which there is nothing wrong with. Do what you got to do. I’m just saying…calling it like I see it.
We had Live Events sell out to the max of 50 live event attendees at the Grind Sessions to the max 25 at the Grind Masterminds. What I didn’t anticipate was the amount of IMGrind Private Forum Members, IMGrind Blog Readers and Fans who bought the recordings. Ryan and I actually had a full-time physical DVD Shipping business there for awhile! That was until we met Molding Box () who literally save our lives and stream-lined the delivery of our physical Live Event Seminar DVD’s. We have literally sold THOUSANDS of recordings at $297 a piece. Thousands. It’s been an amazing feeling to know in our Industry, in one of the toughest markets known to man – Digital and Mobile Marketing & Advertising that Ryan and I sold out every single live event from the 1st one to the last. (I don’t mean to boast, thanks to all who have made this possible!)
Sponsoring After Affiliate Summit Parties – Anyone that’s been to an Affiliate Summit has likely been to one of the famous after parties afterwards that are typically hosted and Co-Sponsored by other companies attending the Affiliate Summit. Ryan and I have sponsored a couple of parties and are also Sponsors of the upcoming badass Affiliate Nation Party. I’m having a moment of clarity and remember staring at the bottom of an empty Grey Goose bottle at the last Affiliate Summit East last year and speaking with one of our (currently) largest Mobile Media Buyers at Revived Media. This “affiliate at the time” is still a 6-figure a month Affiliate partner with us but he’s also gone on to live by our motto “Adapt, Develop & Progress” and has actually got his own Mobile RTB Platform now. He’s also one of our largest monthly click volume generators with iMobiTrax at roughly 300 Million clicks a month just on one installation!
I really could go on and on here because if I sat here and thought more about it, I would be able to single out even more certain instances of where I think about my past Affiliate Summit shows and remember where some of our largest Clients and Business relationships all started from. The point is that if you have a chance to go to Affiliate Summit, do it. It can change your life if you do it right. If you are going to Affiliate Summit East this month, remember to reach out to Ryan or myself on our Contact Page for a quick meetup, drink or just talk quick strategies. Otherwise, look for the 230lb 6″3 Tattooed with a Mohawk whitey with glasses on. I’m incredibly easy to spot.