Love it or hate it, if you’re an online marketer, you have to respect one of the most prolific advertising platforms known to man – Facebook Ads. While most tunnel-visioned marketers only utilize Facebook ads to run shitty cloaked rebill offers or the next high-ctr producing cleavage dating ad, we’ve been able to spend millions of dollars (almost) flawlessly over the years on the Facebook platform.
Today, it got just a little bit better. As of Noon today, on the Facebook Developer Blog, they announced they’re making their new mobile app install ads available to all developers. Facebook originally announced these ads in beta in August as a new and effective way for mobile app developers to drive installs and increase app discovery.
For years, many apps and games on Facebook.com have used ads as an important part of their growth strategy. Now Facebook is bringing these opportunities to mobile apps. With these new ads, mobile apps and games of all sizes across any category can reach the right audience, at scale.
It’s easy to launch your ad and monitor your insights through a simple flow on the App Dashboard. You can also leverage Power Editor, the API or work with one of Facebook’s Preferred Marketing Developers to create and manage your campaigns.
Through theirads tools, you have the same powerful ads capabilities that developers and advertisers use on their website as well as mobile specific features to improve the user experience. When people click on these ads, they will be sent to the App Store or Google Play to download the app, depending on the device. To measure the effectiveness of your ads, you must integrate with the latest Facebook SDKs for iOS or Android. Updating your app with the latest SDK will allow you to measure overall clicks and installs for your campaign, and it will allow you to optimize your ad delivery for installs.
Now it’s not set in stone, but Facebook did elude to the idea of some cool enhancements they will be making to the App-Ads program. For example, you may be able to customize your ad unit based on your audience, ensure that your ads are only shown to people who have not installed your app on iOS or Android devices, and allow people to start installing your app without leaving Facebook. Now that will be awesome!
Here’s a snapshot of what the Tiny Village app from TinyCo looks like: