Since the announcement of their IPO filing, Facebook identified the challenge of how to monetize their userbase of over 425 million on mobile. If you have been paying attention over the past two years, then you know that the mobile revolution has been building and now is the time to strike on every side.
The mobile race has already started and Zuck is running at full sprint to attack the mobile market. While some may consider his mobile advertising approach sneaky and foolish, others have noted the creative merit and potential for great success surrounding the method to drive mobile ad revenue.
Facebook has been shaking things up within the social space this week at their conference in New York with specific mention and focus related to the following: marketing on the platform, controlling your brand, adoption of the timeline feature on pages, mobile ad strategies and positioning and so much more. Most importantly, Facebook rolled out the announcement of Facebook premium ads which is their solution to monetizing the userbase on mobile.
In combination with reach, it also addresses the needs and desires of advertisers to get more saturation within the audience of users who have “liked” their page/brand. When facebook pages publish content or offers it does not go out to the entire base of users who have hit the like button. Instead it goes to a percentage of the fanbase. Premium ads has now made it possible for pages/brands to publish to a larger group, albeit for an additional cost.
In a bold move that has drawn some criticism (of course, what bold moves don’t draw criticism, right?) the company decided to push advertisements disguised as stories which will appear in the user’s newsfeed both on the facebook apps and the mobile formatted site. Not only does Facebook want to utilize this blending approach to prevent user backlash and banner blindness, but also to make them dollar dollar bills, y’all. It will be interesting to watch how the userbase interacts with these new premium ads (blended ads) on mobile, and even more interesting to watch how smart marketers will craft and target their advertisements.
Within our private forums at IMGrind.com, Facebook is always a hot topic! Whether you are new to Facebook marketing, or a seasoned pro looking for the latest tactics to draw awesome ROI on your adspend, you will definitely want to consider joining. If you want to learn Facebook marketing and what really works – look no further.
An advocate for a free and open web and a serial entrepreneur, Preston has an in depth working history online with ecommerce, content creation and affiliate marketing. Most recently, Preston has had both the opportunity and pleasure to serve the Internet Marketing Grind Forums as a moderator.