At the beginning of this month Ruck posted how rumors were circulating about when Facebook would be releasing their mobile advertising platform. Apparently, a new rumor has surfaced today saying that platform could be live as early as next Wednesday, February, 29th. This is likely due to the fact that fact that they’ll be holding the first Facebook Marketing Conference at the American Museum of Natural History in New York. This six-hour event is by invitation only but will be streamed online.
The fMC invitation is very vague: “Join us as Facebook leaders, along with product and marketing experts, share our newest solutions, actionable insights, and proven strategies that demonstrate how you can use social technology to drive business growth.” Facebook COO Sheryl Sandberg, Facebook vice president of product Chris Cox, and Facebook vice president of advertising David Fischer are the three executives listed as attending. Facebook co-founder and CEO Mark Zuckerberg is not mentioned, but he could of course still make an appearance. Full article
With the number of impressions they get via mobile devices daily, we as Internet Marketers must get ready, things are about to get crazy!