The content marketing movement is still growing with no sign of slowing down. Creating content and sharing it to attract, acquire and engage customers ultimately works, and leads to sales/conversions if that’s what you are looking for. Believe me, we know, it’s been a key to IMGrind’s success. Content marketing builds trust and connections and makes most everything else in the marketing process easier. But it takes work and not everyone is into that. It takes time and effort to make it happen and those who put in the time and produce quality content will get the benefits.
While it has been talked about a lot, the number of marketers who have actually executed consistently have been relatively low. That’s about to change. Recent research by content marketing platform Outbrain and Econsultancy is pointing towards growth in the market with 13% of agencies worldwide currently defining content marketing strategies and 58% planning them. Also, 38% of marketers claimed to have a current plan defined with 55% planning one for the future.
This is good news for those who provide services to marketers and platforms that are related and used by them. It is also good news for consumers and targets of that marketing because if done correctly, it should benefit the customer with good information that is easy to consume. The study also revealed the top ways content is delivered by marketers with email newsletters being at the top. Check out the rest of the list below.
Bottom line is that if you are interested in content marketing, jump in and give it a try because it works. For more in-depth discussions and help to content market the right way, check out the IMGrind Private Forums.