With multiple web properties, we are constantly (and trying consistently) to always monitor the health of our websites and blogs. To say the least, it can be very time-consuming to analyze all of our data and identify the most important issues. One of the tools we use to make this easier is the Webmaster Tools provided by Google.
Now things just got a little bit easier! Google announced on the Webmaster Central blog that they added a new notification to Google Webmaster Tools message center. The new notification informs you of big changes in traffic from Google due to search query changes.
The Search Queries feature in Webmaster Tools shows, among other things, impressions and clicks for your top pages over time. For most sites, these numbers follow regular patterns, so when sudden spikes or drops occur, it can make sense to look into what caused them. Some changes are due to differing demand for your content, other times they may be due to technical issues that need to be resolved, such as broken redirects. For example, a steady stream of clicks which suddenly drops to zero is probably worth investigating.
The alerts look like this:
Pro Tip: Don’t forget to sign up for email forwarding to receive them in your inbox.
Forum discussion at Google+ (the man who made this feature).