Today, at IMG Head Quarters we ran across a very interesting study that speaks to the success that B2B marketers are finding on social media, and it’s not a “flash in the pan”. No, this trend has been gaining momentum for quite some time!
This infographic does a really nice job displaying the growth of B2B marketers presence in social media and how these marketers are winning big. Typically, when we think of marketing with social media, we are most likely in a B2C mind frame – You have a product or service that will benefit a certain demographic consumer.
The image below shows how B2B marketers are leveraging social media to help them score more sales.
Some associated insights of the study:
- LinkedIn is a primary focus for b2b’ers in that they are looking for strong networks where they can build their presence
- B2B Marketers plan to blog more than their B2C counterparts as a part of their strategy to gain better rankings – Content still reigns supreme
- B2B Marketers will spend more time cultivating their Facebook fans by spending more time on the social network.