The Display Campaign Optimizer was launched in 2010 as a limited beta, and since has become one of Google’s most popular automation tools for large advertisers managing high volume campaigns. In addition to fully automating your targeting and bidding, it uses a variety of signals like context, demographics and interest categories to find additional conversions across our their AdSense publisher network – all at your desired CPA. In case you know nothing about the display campaign optimizer, here’s a quick 2-minute video to get you up to speed.
Now Open to All
With greater adoption and a significantly improved engine, Adwords announced that Display Campaign Optimizer is exiting “beta” and available to all advertisers through AdWords. Previously only large advertisers with very high conversion volumes (150/month) could take advantage of this powerful tool. The new and improved Display Campaign Optimizer now has the same low conversion requirement (15/month) as Conversion Optimizer. This means you can simply opt-into DCO on any campaign running on Conversion Optimizer and take advantage of the added benefit of more conversions!
Starting today you can easily set-up Display Campaign Optimizer campaigns in AdWords. For more information on how to set up your Display Campaign Optimizer campaigns, review the step-by – step guide on the AdWords Help Center.
Ryan has covered this extensively in the private forums in the media buying forum. If you’re not a member yet, you should consider joining. We’ve got a ton of media buying and display advertising information. More than any other forum out there. Why? Simply because we’ve spent millions buying media for the last half decade.