If you will remember, To make it easier for small businesses to pay for their AdWords campaigns and track their spending, last July Google piloted the AdWords Business Credit in the US, a credit card specifically for AdWords. It seemed to go over pretty well as Google reported, in a survey conducted after the pilot launched, 74% of respondents said they now use AdWords Business Credit as their primary form of AdWords payment.
Google is partnering with banks in the U.S. and U.K. to offer credit cards that can only be used to buy AdWords advertising. In the UK, where Google is partnering with Barclayscard, the card will have a variable 11.9% APR Representative. In the U.S., where Comenity Capital Bank is the partner, rates will range from 8.99% to 18.99%, depending on creditworthiness. Neither card will have annual fees, and Google says the credit limit will be “ample.”
The company is opening up the program in the U.K. this week and will be extending invitations to additional U.S. businesses later this month.
Here’s some great news too! A few answers to common questions from Adwords Advertisers:
How Do I Use Adwords Business Credit?
You can add your AdWords Business Credit to your AdWords account as a MasterCard credit card and make it your primary form of payment or backup credit card. If you have more than one AdWords account, you can use the card with all your accounts.
Can Anyone Apply?
No. Eligible customers will receive an invitation with a personalized application ID.
Can I Use The Credit Card Outside Of Adwords?
The AdWords Business Credit Card can only be used with your AdWords account. If you try to use it for purchases outside of AdWords, the card will be declined.
How Can I Find Out What My Credit Limit Is?
Upon approval, we’ll send you a welcome package that contains your credit limit, credit card agreement and credit card.
If you have any questions, you can give them a call at — Questions? Call 0800 169 0409
For UK Adwords Advertisers, you can apply right now on the Barclay site. Here’s the link for the Adwords Business Credit summary and information.