Retargeting… Are you utilizing this traffic method? Just spend some time on the IMG Private Forums and you will notice a high level of discussions surrounding retargeting.
This wildly popular traffic method is growing by leaps and bounds due to the fact that retargeted ads get noticed more by web users due to their relevancy. Banner blindness used to be a problem until retargeting emerged.
According to several news sources, AdRoll, one of the leading retargeting services, has received a round of funding to the tune of 15 million dollars from Foundation Capitol, Merus Capital, and Accel Partners to help the company bring on additional staff to facilitate rapid growth within this market.
What’s even more exciting is that fact that AdRoll, which announced last month their partnership with Facebook in the ad exchange program (THIS WILL BE BIG), will further expand to bring forth products in mobile, video and social media. What is so cool about being a launch partner with Facebook on their ad exchange product is the fact that now, marketers will be able to utilize AdRoll to retarget facebook users!!
While there hasn’t been much revealed with respect to the new mobile and video products that AdRoll is working on, certainly you recognize the power of mobile and video by themselves. Imagine retargeting on these platforms as well! They also have plans to extend their services internationally.
AdRoll sounds like the retargeting company to keep your eyes on with their focused efforts to gain traction in multiple markets.
An advocate for a free and open web and a serial entrepreneur, Preston has an in depth working history online with ecommerce, content creation and affiliate marketing. Most recently, Preston has had both the opportunity and pleasure to serve the Internet Marketing Grind Forums as a moderator.