Radio is dead.

Yea, yea keep telling yourself that.

As for our students at the live events over the last year, we unleashed a radio advertising method we’ve been using over the last year for pay per call offers. I went even further, and gave them EXACT radio scripts to use and try out on their own to get the ball rolling.

Fast forward a few months and I’ve got new experience I’ve picked up in radio advertising. First off, I just want to say “hooking and proving”. If you can hook people and prove to them, radio ads can be very lucrative. Let me break it down for you though:

Use 8 Ways To Emotionally Hook Listeners In A Radio Ad

• tell a story
• quote someone
• paint a sensory picture that puts the reader in the scene
• dramatize the need
• list customer choices
• list features and benefits
• describe what is unique or unusual or extreme
• contrast the experience you provide with a typical customer experience

Once you do that then:

Use The 13 Ways To Prove That Listeners Can Believe You In Radio Ads

• prove customer satisifaction
• prove leadership
• provide customer testimonials
• provide an expert testimonial
• list credible endorsements
• list certifications and memberships
• offer a guarantee or make-good
• prove quality
• offer a compelling or unusual statistic, the more precise the better
• invite skeptics to see for themselves
• state a growth fact
• list years of experience
• prove authentic motivation or passion

Do these things and I guarantee you will be more successful with running radio ads!